The Book
Tangibles: How to Build Hardware Your Competitors Cannot Copy, and Your Customers Would Not Leave
A strategy book about the rise of connected hardware products — physical goods that become platforms once enhanced with software, data, and cloud services. From watches and appliances to mobility and health devices, these products are transforming industries by creating new forms of value and customer loyalty long after the initial purchase.
- Hardware Challenges: Why hardware is hard, validation traps, platform absorption, and evolving global competition
- Infrastructure: Miniaturization, connectivity, edge AI, and the data payload powering smart products
- Validation: Concept taming, decoupled MVPs, kill gates, lean hardware strategies, and the TCO visibility gap
- Positioning: Competitive positioning audits, launch psychology, killer features, and the Three Axes of Disruption
- Security & Society: ETSI-mapped cybersecurity requirements, privacy as competitive weapon, and societal impact
- Business Models: Recurring revenue, customer loyalty, platform lock-in, and marketplace strategy
For product managers, hardware founders, innovation leaders, consultants, and engineers building connected products. No advanced technical background required.