Three desks. Same work.

What is Tangibles about?

Tangibles (due 2026) is a forthcoming book about the new frontier of product management — where physical products meet connected software capabilities.

The book explores how connected devices that sense, adapt, and evolve are reshaping business models, customer expectations, and long-term value creation. It's written for product leaders, engineers, students, and founders, and traces the real-world shift from "built once" to "grown over time."

Case studies illustrate the patterns, pitfalls, and breakthroughs that make this shift concrete. That's where your story can help bring the next wave of product thinking to life.

Does your product belong in the book?

I'm curating a set of compelling real-world examples that show what makes a tangible product truly "smart" — beyond just connectivity or buzzwords. I'm especially interested in:

• Physical products or platforms with connected digital interfaces.
• Service layers that accompany physical products through their life cycle.
• Ecosystems and marketplaces enabled by the digital layer.
• Prolonged customer relationships and the business models that follow.
• Tangibles class product challenges emerging from the new paradigm.

Who can contribute?

The three desks above are different stages of the same craft. Whichever you're at, your story matters — and the submission form takes the same time either way.

Consultancies and design firms with permission to share client work, and platform providers powering smart features, are also welcome.

What you'll need to provide

• Product, suite, or platform name.
• Media and brand assets (with permission to publish).
• What makes it smart (1–3 sentences).
• The business challenge it addresses.
• The advantage or result it helped achieve.
• Authorized permission to publish, captured as a typed signature.
• Contact info for follow-up (name, role, organization, email).

That's it. No formal case-study writing required — your story, in your words. All submissions are professionally edited for clarity and format by the book team, and you'll have the opportunity to review and approve the edited version before publication. A short follow-up interview may be added to deepen the case study where useful.

What you'll get back

Every accepted case study earns a credit in the book. If we end up doing a follow-up interview, that conversation can be quoted in the chapter that frames the example — your team's voice on the page alongside the analysis.