Press kit
Everything on this page is cleared for editorial use: book facts, cover art, author photograph, bios at three lengths, talking points, and embed code for the free tools. No permission request needed — a credit and a link are enough.
Book facts
| Title | Tangibles: How Software Turns Hardware into Platforms |
|---|---|
| Author | Yoel Frischoff |
| Contributor | Sanjay Sarma |
| Publisher | TheRoad, Tel Aviv |
| Published | 1 July 2026 |
| Extent | 296 pages · 25 chapters across 6 arcs |
| ISBN (hardcover) | 978-965-596-117-1 |
| ISBN (paperback) | 979-8-1821-2600-7 |
| Kindle ASIN | B0H5MWP9XP |
| Language | English |
| Category | Product management · hardware strategy · IoT |
| Companion site | tangibles-book.com |
Cover art and author photograph
Full-resolution files. Reproduce at any size; do not crop the cover or alter its type.
Author bios
Three lengths, ready to paste. Please use them as written.
One line (24 words)
Yoel Frischoff is a product strategist with 35 years in connected hardware, and the author of Tangibles: How Software Turns Hardware into Platforms.
Short (58 words)
Yoel Frischoff is a product strategist with over 35 years developing durable goods and software systems across healthcare, education, construction, security, and consumer electronics. Trained as an industrial designer, he now advises hardware companies on becoming service-connected platforms through his consultancy, TheRoad. He is the author of Tangibles: How Software Turns Hardware into Platforms.
Full (112 words)
Yoel Frischoff is a product strategist with over 35 years of experience developing durable goods and software systems across healthcare, education, construction, security, and consumer electronics. Trained as an industrial designer, he began his career in 1991 in hands-on design and engineering before moving into technology management, entrepreneurship, and strategic consulting. Through his consultancy TheRoad, he helps hardware companies become service-connected platforms. He has published more than 120 bilingual articles on hardware product strategy, mentors product managers through programmes including Google for Startups and Product League, and writes a weekly digest on IoT and connected hardware. Tangibles is his first book.
What the book argues
Useful framing for a piece, in the author's words:
Physical products are becoming platforms. The companies that understand this build durable advantage; the ones that don't face margin compression and disruption by software-first competitors.
Six arcs take the reader from hardware's structural constraints through connectivity and edge intelligence, validation, positioning, the security and societal costs of putting software inside everything, and finally the business models that make recurring revenue work on a physical product. Case studies include iRobot, Tesla, BYD, Apple, Swatch, SharkNinja, Dyson, and Nespresso.
Talking points
Angles the author can speak to, with the supporting material already published on this site:
- The CRA 24-hour reporting rule. From 11 September 2026, manufacturers must file an early warning within 24 hours of learning a vulnerability in their product is being exploited. Most hardware organisations have no one on call. Deadline explainer →
- Security as a market-access condition, not a feature. ETSI EN 303 645 and the CRA turn baseline security into a precondition for selling into Europe. Free scorecard →
- Why hardware startups die at validation, not at manufacturing. The traps are in the test design, not the tooling.
- The one-and-done problem. Durable goods sold once, then never monetised again — and the seven-layer stack that changes it.
- When gadgets dissolve into features. Standalone devices absorbed into phones and platforms, and what survives the absorption.
Free tools, embeddable
The companion tools are free, need no sign-up, and may be embedded on any site. Attribution is built into the embed.
IoT Security Scorecard
A 19-question audit aligned with ETSI EN 303 645, returning a risk grade and prioritised recommendations.
<iframe src="https://tangibles-book.com/tools/iot-security-scorecard?embed=1"
width="100%" height="720" style="border:1px solid #e2e8f0;border-radius:8px"
title="IoT Security Scorecard — Tangibles" loading="lazy"></iframe>Link-only alternative
If an iframe is not an option:
<a href="https://tangibles-book.com/tools/iot-security-scorecard">
Free IoT Security Scorecard (ETSI EN 303 645) — Tangibles
</a>Review and interview requests
Yoel Frischoff — [email protected]
Review copies available for journalists, reviewers, and course instructors. Interviews, panels, and podcast appearances by arrangement.
Classroom and course use → · Chapter sources → · All companion tools →
Permissions: the cover, author photograph, and social card on this page may be reproduced in connection with coverage or review of the book. Short excerpts may be quoted with attribution to Tangibles by Yoel Frischoff. The companion tools may be linked or embedded freely. For anything beyond that — translation, republication of full chapters, commercial reuse — email the address above. Last updated 4 August 2026.