Build Hardware Your Competitors Cannot Copy

Strategy frameworks for product managers building connected hardware — from first validation through security, positioning, and recurring revenue. With free tools you can use right now.

By Yoel Frischoff · 25 chapters · Coming July 2026

Cover of Tangibles, a book on connected hardware product strategy by Yoel Frischoff

What the book covers

Six arcs, from the hard truths of hardware to the business models that create durable advantage.

Arc I

Why hardware fails

Validation traps, platform absorption, and the competitive dynamics that blindside hardware teams.

Arc II

The infrastructure that changes everything

Miniaturization, connectivity, edge AI, and the data payload that turns static products into platforms.

Arc III

Validate before you commit

Concept taming, decoupled MVPs, kill gates, and lean hardware strategies that cut capital waste.

Arc IV

Position to win

Competitive positioning audits, launch psychology, killer features, and the Three Axes of Disruption.

Arc V

Secure what you ship

ETSI-mapped cybersecurity requirements, privacy as competitive weapon, and the societal cost of getting it wrong.

Arc VI

Build moats that last

Recurring revenue, customer loyalty, platform lock-in, and marketplace strategy for hardware companies.

Read free chapter previews

A taste of all 24 chapters — open any one, no registration required.

About the author

Yoel Frischoff is a product strategist with over 35 years in industrial design, engineering, and technology management. His consultancy TheRoad helps hardware companies transform into service-connected platforms. He mentors product managers through Google for Startups, Product League, and other international programs.

Get early access

Be the first to read the manuscript, try new tools, and shape the final book.

Join the Early Access List