Tangibles / Company cases

Companies

The companies in the book

Twelve companies Tangibles uses as cases, each paraphrased with the pattern it illustrates and the chapter that tells it.

Cases

• Tesla — The car that gets better after you buy it.
• iRobot — An installed base is not a moat until you build on it.
• Apple — Hardware as the entry ticket to a services business.
• Swatch — Reinvention when a killer feature hits your category.
• Humane — $230 million of hardware coupled to unproven software.
• SharkNinja — Software-speed scaling on a hardware cost structure.
• John Deere — Parts pairing, the right to repair, and the same switch that bricked looted tractors.
• Nespresso — A $99 machine and four figures of profit per customer.
• Dyson — A gap the incumbents were structurally unable to fill.
• Nokia — Forty percent market share and every incentive not to change.
• Xerox — Selling copies, not copiers, since 1959.
• Nest — Three months' notice on a home alarm the customer had paid for.