Glossary / Cyber Resilience Act

Cyber Resilience Act

The EU regulation setting baseline security requirements for connected products as a condition of market access.

Introduced in Chapter 18 — Connected and Exposed of Tangibles.

Related terms

• Federal Trade Commission (FTC) — The US consumer-protection regulator.
• Customer lifetime value (CLV) — The total profit a customer generates over the whole relationship with a brand.
• Data flywheel — A self-reinforcing loop in which a product's use generates data that improves the product, which attracts more use and still more data.
• Conspicuous consumption — Buying and displaying goods to signal taste, status, and belonging — Thorstein Veblen's 1899 term, which the book ties to premium packaging and the unboxing moment.