Glossary / Conspicuous consumption
Conspicuous consumption
Buying and displaying goods to signal taste, status, and belonging — Thorstein Veblen's 1899 term, which the book ties to premium packaging and the unboxing moment.
Introduced in Chapter 15 — First Impressions of Tangibles.
Related terms
- Compute Locator — A companion tool that matches each device workload to edge, hub, or cloud by weighing latency, bandwidth, cost, and battery life.
- Customer lifetime value (CLV) — The total profit a customer generates over the whole relationship with a brand.
- Commoditization — The slide by which a once-distinctive product becomes interchangeable with rivals' and loses its price premium — the erosion that connected, software-driven features are meant to resist.
- Cyber Resilience Act — The EU regulation setting baseline security requirements for connected products as a condition of market access.