Glossary / Three axes of disruption

Three axes of disruption

The three dimensions a killer feature moves along at once — user benefit, technology, and business model — that together can redefine a category.

Introduced in Chapter 16 — Killer Features of Tangibles.

Related terms

• Tangible Stack — The book's seven-layer architecture — consumables, services, platform, and more — for turning a one-and-done durable good into a source of recurring revenue.
• Tooling — The molds, jigs, and fixtures built to mass-produce a part.
• Systems engineering — The traditional discipline of mastering physical constraints and technical trade-offs to make hardware work — strong on the "how," historically distant from the customer's "why."
• Total cost of ownership (TCO) — The full lifetime cost of owning a device — service, logistics, downtime, support — not just its purchase price.