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Chapter 15 — First Impressions

9 references

# Reference Links Status
1 Figure 15.3 — Tesla Cybertruck unveiling, November 21, 2019: Chief Designer Franz von Holzhausen throws a steel ball at the "Armor Glass" window to demonstrate its durability. The window shattered on live stream commons.wikimedia.org 🟡 No archive
2 Figure 15.6 — Apple iPhone packaging patent (US 7,878,326 B2, 2011) patents.google.com 🟡 No archive
3 The term "reality distortion field" was coined by Bud Tribble in February 1981, borrowing from the Star Trek episode "The Menagerie," in which the Talosians create virtual realities in others' minds. Andy Hertzfeld, "Reality Distortion Field," folklore.org 🟡 No archive
4 "Apple last quarter's Mac sales were driven primarily by sales of MacBook Air," MacDailyNews, May 1, 2008 macdailynews.com 🟢 Archived
5 Vaudrey, R. K. (2022). A practice unpacked: Unboxing as a consumption practice. Journal of Business Research, 145, 843–852 doi.org 🟡 No archive
6 Veblen, T. (1899). The Theory of the Leisure Class: An Economic Study of Institutions. Macmillan ⚪ Print source
7 Jonathan Ive, quoted in "The Science Behind Apple Packaging," Filestage filestage.io 🟡 No archive
8 US Patent 7,878,326 B2, "Packaging," Apple Inc., granted February 1, 2011. Google Patents patents.google.com 🟡 No archive
9 9to5Mac reader poll, 2021: 28.3% of iPhone buyers keep the original packaging indefinitely; 59.5% keep it until they replace the device; only 8.4% dispose of or recycle it. Combined retention rate: 87.8%. See also "The Psychology of Apple's Packaging," readtrung.com 🟡 No archive

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